What We Do

We help businesses launch and expand across the Middle East and Africa

• Jurisdictional Analysis – Market and regulatory assessments to identify opportunities.
   
• Licensing Strategy – Tailored roadmaps aligned to business objectives and timelines.
   
• Regulatory Navigation – Guidance on approvals, compliance, and local regulations.
   
• Stakeholder Engagement – Building relationships with regulators and local partners.
   
• Phased Market Entry – Clear, structured plans balancing speed, risk, and scalability.

We deliver discreet, real world support to any expected senarios. Our services cover the entire crisis lifecycle, ensuring continuity, compliance, and reputation protection at every stage:

• Regulatory & Compliance Support – Managing urgent licensing disputes, investigations, or regulatory breaches, with direct engagement of legal partners and authorities to protect operational integrity.
   
• Operational Recovery – Restoring core business functions, safeguarding revenue streams, and stabilising day-to-day operations quickly after unexpected disruptions.
   
• Reputation Protection – Supporting internal and external communications, stakeholder engagement, and brand reputation management during sensitive situations.
   
• Post-Crisis Strategy – Conducting thorough reviews to identify root causes, implement preventative measures, and build stronger organisational resilience for the future.
   

Our Team provide specialised legal support for iGaming and sports betting businesses operating across the Middle East and Africa, helping clients navigate complex regulatory and commercial landscapes with precision and discretion:

• Entity Formation & Structuring – Legal setup and governance frameworks tailored to each jurisdiction.
   
• Regulatory Compliance – Processes and controls to meet licensing and operational requirements.
   
• Operational Infrastructure – Technology, payments, and platform setup for seamless operations.
   
• Incubation Support – Hands-on operational guidance during the critical launch phase.
   
• Handover & Growth Planning – Transitioning to in-house operations with clear scale-up roadmaps.

Our Team provide specialised legal support for iGaming and sports betting businesses operating across the Middle East and Africa, helping clients navigate complex regulatory and commercial landscapes with precision and discretion:

• Entity Formation & Structuring – Legal setup and governance frameworks tailored to each jurisdiction.
   
• Regulatory Compliance – Processes and controls to meet licensing and operational requirements.
   
• Operational Infrastructure – Technology, payments, and platform setup for seamless operations.
   
• Incubation Support – Hands-on operational guidance during the critical launch phase.
   
• Handover & Growth Planning – Transitioning to in-house operations with clear scale-up roadmaps.

We provide specialist digital and performance marketing services for the global regulated online gaming sector:

• Market Positioning – Brand strategy and go-to-market planning.
   
• Performance Marketing – Data-driven campaigns across paid media, affiliates, and programmatic channels.
   
• Digital Acquisition – SEO, content, and targeted advertising strategies.
   
• Retention & CRM – Customer lifecycle and engagement programs.
   
• Analytics & Optimisation – Conversion tracking and performance insights.
   
• Regulatory Compliance – Market-specific advertising standards and oversight.

We deliver strategic counsel across all areas of business growth and transformation:

• M&A Support – Full lifecycle guidance from deal sourcing to integration.
   
• Investor Advisory – Opportunity assessment, risk mitigation, and portfolio optimisation.
   
• Digital Transformation – Technology adoption and operational modernisation.
   
• Board-Level Consulting – Governance, market intelligence, and strategic planning for long-term value creation.
   

Our Team help iGaming and sports betting operators create high-impact VIP programs that drive loyalty, retention, and long-term player value:

• Program Strategy & Design – Developing tailored VIP frameworks aligned with brand positioning, player segments, and revenue goals.
   
• Player Segmentation & Analytics – Using data-driven insights to identify high-value players and customise rewards, experiences, and communications.
   
• Reward Structures & Incentives – Designing tiered benefits, exclusive events, and personalised offers to enhance engagement and lifetime value.
   
• Technology & Platform Integration – Ensuring seamless implementation across CRM, loyalty, and marketing systems for real-time player management.
   
• Team Training & Enablement – Equipping VIP managers and customer service teams with tools, training, and processes to deliver exceptional experiences.
   
• Performance Measurement – Establishing KPIs and analytics to track program ROI, player retention, and revenue impact.

We help iGaming and sports betting businesses build and scale high-performing teams across the Middle East and Africa:

• Workforce Planning & Strategy – Designing organisational structures, defining role requirements, and aligning talent needs with business objectives.
   
• Executive Search & Specialist Recruitment – Sourcing leadership talent and niche sector experts through targeted search processes and deep industry networks.
   
• Local Market Talent Acquisition – Leveraging regional knowledge to recruit high-calibre professionals who understand local market dynamics, regulations, and culture.
   
• Onboarding & Organisational Integration – Managing the transition from hiring to high performance with structured onboarding and cultural alignment programs.
   

We help clients establish and scale operations across the Middle East and Africa with:

• Entity Formation & Structuring – Legal setup and governance frameworks tailored to each jurisdiction.
   
• Regulatory Compliance – Processes and controls to meet licensing and operational requirements.
   
• Operational Infrastructure – Technology, payments, and platform setup for seamless operations.
   
• Incubation Support – Hands-on operational guidance during the critical launch phase.
   
• Handover & Growth Planning – Transitioning to in-house operations with clear scale-up roadmaps.

We provide Employer of Record services for iGaming and sports betting businesses expanding into the Middle East and Africa, enabling fast, compliant hiring without the need to establish a local legal entity:

• Rapid Market Entry – Hire talent in new jurisdictions quickly and compliantly while we handle the employment infrastructure.
   
• Full Compliance Management – Managing local labor laws, tax requirements, and employment regulations across multiple jurisdictions.
   
• Payroll & Benefits Administration – Handling salaries, benefits, and statutory contributions accurately and on time.
   
• Employment Contracts & Onboarding – Drafting compliant agreements and ensuring seamless onboarding for new hires.
   
• Risk Mitigation – Reducing legal and operational risks while maintaining full compliance with local employment laws.
   
• Scalable Expansion – Supporting one-off hires or entire teams as your business grows across new markets.

We deliver specialised training programs designed for iGaming, casino, and sportsbook businesses to ensure operational excellence and regulatory compliance:

• Regulatory Compliance Training – Covering AML, responsible gaming, data protection, and market-specific regulations to keep teams fully compliant.
   
• Role-Specific Skills Development – Training customer support, VIP, operations, and risk teams to perform at the highest standard.
   
• Leadership & Management Programs – Equipping managers and team leads with the skills to drive performance and maintain compliance culture.
   
• Customised Content & Delivery – Tailored workshops, e-learning modules, and on-site training designed around business needs and jurisdictional requirements.
   
• Certification & Ongoing Support – Providing compliance certifications and refresher programs to maintain standards over time.

We provide comprehensive immigration solutions for iGaming, casino, and sportsbook businesses expanding across the Middle East and Africa, ensuring smooth mobility for executives, specialists, and efficiancy

• End-to-End Work Permits & Visas – From initial assessments to submission and approvals, we manage the entire process to minimise delays and reduce administrative burden.
   
• Multi-Jurisdictional Expertise – Deep knowledge of immigration laws across MEA markets, aligning each relocation with local regulations and business timelines.
   
• Strategic Workforce Mobility Planning – Supporting long-term talent strategies, including cross-border transfers, succession planning, and compliance forecasting.
   
• Regulatory & Compliance Assurance – Ensuring adherence to immigration laws, labour regulations, and sector-specific requirements for regulated markets.
   
• Employee & Family Relocation Services – Providing logistical, documentation, and settlement support to ensure seamless onboarding and integration.
   
• Crisis & Expedited Cases – Handling urgent or complex immigration challenges with discretion and efficiency.